Homerwood® Flooring
Homerwood Premium Hardwood Review: American Craftsmanship for Modern Interiors
Introduction
The foundation of any stunning interior—whether a cozy residential remodel or a high-traffic commercial space—lies in the flooring. It is the single largest surface in a room, dictating not only the aesthetic tone but also the functional comfort and long-term value of the property. For homeowners, interior designers, and renovation professionals seeking a balance between rugged durability and artistic beauty, Homerwood® Premium Hardwood Flooring has emerged as a top-tier contender.
This guide explores why Homerwood continues to be a preferred choice for those who value American heritage and authentic design. Whether you are a DIY enthusiast looking for a long-lasting upgrade or a contractor seeking a reliable specification, understanding the Homerwood difference is the first step toward a successful project.
Why Homerwood® Premium Hardwood Flooring?
Established in 1984 in Titusville, Pennsylvania, Homerwood has built a legacy on the philosophy that the "fingerprints of nature" should be celebrated, not hidden. Now a premium brand under the powerhouse AHF Products, Homerwood sources its lumber primarily from the Appalachian region. This area is world-renowned for producing hardwoods with tighter grain patterns and superior stability due to the region's climate.
The brand's unique selling proposition lies in its visual grading standards. Unlike mass-market manufacturers that homogenize wood to look like plastic, Homerwood creates floors that tell a story. Their commitment to sustainability is also a key differentiator; by practicing responsible forestry in the Appalachians and achieving FloorScore® Certification for indoor air quality, they offer a product that is as safe for the environment as it is for your home.
Types of Homerwood® Premium Hardwood Flooring Reviewed
While Homerwood has a history of Scandinavian production, their current market focus is the Simplicity® Collection. This line of Engineered Hardwood is designed to meet the demands of modern construction and remodeling.
This engineered construction features a genuine hardwood veneer atop a high-quality structural core. This design addresses the common pitfalls of solid wood, such as expansion and contraction, making it suitable for all levels of a home, including basements. The collection is segmented by visual style rather than just species, allowing buyers to choose based on the "personality" of the wood.
Features and Benefits of Homerwood® Premium Hardwood Flooring
The Simplicity® Collection is packed with features that elevate it above standard big-box store offerings. The primary benefits include:
- Superior Construction: The planks are 1/2-inch thick with a sturdy engineered core, providing exceptional stability in fluctuating temperatures and humidity.
- Long-Length Planks: One of Homerwood's most distinct features is the inclusion of random length planks up to 96 inches. This creates a high-end, seamless visual flow that expands the look of a room, avoiding the "choppy" appearance of short boards.
- Advanced Protection: The floors are finished with a UV-Cured Urethane with Aluminum Oxide. This "invisible armor" protects the wood from abrasion, fading, and stains without obscuring the natural grain.
- Trending Matte Finish: Homerwood utilizes a low-gloss matte finish. This is not only aesthetically modern but practical for families, as it hides dust, footprints, and micro-scratches significantly better than high-gloss finishes.
Installation and Maintenance
Flexibility is a major advantage of the Simplicity® Collection. The engineered boards can be installed using three primary methods: Glue-Down, Staple, or Float. This versatility allows for installation over various subfloors, including concrete.
Professional vs. DIY: While the engineered tongue-and-groove system is user-friendly for experienced DIY enthusiasts, hiring a professional installer is highly recommended. Professionals ensure proper acclimation, subfloor preparation, and layout (racking) to maximize the aesthetic potential of the random-length planks and protect your warranty.
Maintenance Tips:
- Use a manufacturer-approved cleaner, such as Bruce® Hardwood & Laminate Floor Cleaner.
- Avoid wet moping, steam mops, or wax-based cleaners, which can damage the finish.
- Use felt pads on furniture legs to prevent gouging.
- Maintain indoor humidity levels between 30% and 50% to ensure plank stability.
Design and Aesthetic Options
Homerwood excels in offering diverse visual personalities. The Simplicity® Collection creates two distinct design lanes:
- Character Grade (Hickory): Designed for those who love the "Perfectly Imperfect" look. These floors use the entire log, showcasing open knots, mineral streaks, and dramatic color variations. This style is perfect for rustic, farmhouse, or eclectic interiors where texture is desired.
- Prime Grade (White Oak): Tailored for the modern purist. These planks are selected for cleaner, more uniform grain with limited natural markings. This style suits Scandinavian, minimalist, and contemporary luxury homes.
Available colors range from the deep, rich tones of Mink and Umber to the light, airy hues of Sand and Natural.
Cost and Value
Homerwood fits firmly into the "Premium" category. While the initial investment is higher than commodity flooring, the value proposition is driven by longevity and real estate appeal. The long-length planks and superior Appalachian lumber justify the price point for homeowners looking to increase their property value.
The most compelling value factor is the warranty. Homerwood backs the Simplicity® Collection with a 50-Year Residential Warranty and a 3-Year Commercial Warranty. This level of protection underscores the durability of the Aluminum Oxide finish and the structural integrity of the planks, making the "cost per year" over the life of the floor incredibly low.
Conclusion
Homerwood® Premium Hardwood Flooring represents the intersection of art and engineering. By respecting the natural history of Appalachian timber and enhancing it with modern protection and stability, they offer a flooring solution that is both beautiful and resilient. For homeowners and designers who refuse to compromise on authenticity, Homerwood provides a foundation that will stand the test of time, trends, and traffic.
Next Step
Ready to visualize these floors in your own space? Visit the Homerwood Website to browse the full Simplicity® catalog, or contact a local specialized flooring retailer today to request physical samples and expert installation advice.





















